Amelia Carter
I combine strategy, visual design, and attention to detail to create brands and products that feel distinctive, meaningful, and easy to connect with.
Available for work
Strategic design and refined digital experiences built to make your brand stand out.
01
Brand strategy
We lock positioning, audience, and tone before a single layout is drawn—so every later decision has a reason to exist.
02
Visual Identity
We lock positioning, audience, and tone before a single layout is drawn—so every later decision has a reason to exist.
03
Logo Design
We lock positioning, audience, and tone before a single layout is drawn—so every later decision has a reason to exist.
04
Packaging
We lock positioning, audience, and tone before a single layout is drawn—so every later decision has a reason to exist.
05
Brand Guidelines
We lock positioning, audience, and tone before a single layout is drawn—so every later decision has a reason to exist.
Working with Norio was a game-changer for us. They didn't just understand our business goals — they translated them into a product that's both visually striking and seamlessly functional.
SELECTED WORK
NORIO STUDIO
2021 — 2026
FIELD NOTES / SELECTED COMMISSIONS
Research-Driven, Not Guesswork
What sets Norio apart is how deeply the team grounds design decisions in real user research rather than personal taste or trends. Before touching a single wireframe, they ran interviews and usability sessions that surfaced problems we didn't even know we had — assumptions our internal team had been operating on for years turned out to be flat-out wrong.
A Rare Balance of Craft and Empathy
I've worked with a number of studios over the years, and Norio stands out for how naturally they balance strong design craft with genuine empathy for the people using the product. They never lost sight of the fact that behind every metric was a real person trying to get something done, and that perspective shaped every decision — from copy tone to error state design.
Elevated Our Entire Brand Experience
We hired Norio originally for a single feature redesign, but their work ended up influencing how we think about our product's design language as a whole. They have an exceptional eye for detail — spacing, type hierarchy, motion, all the small things that individually seem minor but collectively determine whether a product feels premium or amateurish.
THE NORIO PRACTICE
ABOUT ME
SERVICES
- Website design
- Brand strategy
- Visual identity
- No-code development
- 3D development
CLIENTS
- Tidewell Financial
- Northline Studio
- Lumen Analytics
- Kite Analytics
- Brightwell Insurance
WORK EXPERIENCE
- Independent product designer 2026
- Product designer at Northline 2025–2026
- UI/UX designer at Novo Studio 2024–2025
- Graphic designer at Ornix 2022–2024
2012
Studio founded
Turning ideas into brands people remember.
180+
Briefs shipped
Every project shaped with care, from first sketch to final detail.
48
Brand systems
Identities built to feel distinctive and true to their story.
12
Markets live
Work that connects with audiences across cultures.
Visual Foundations
$199
/Project
- Creative direction
- 1 landing page
- Colors & typography
- 2 revisions
- Figma files
- 3–5 day delivery
Brand & Digital Experience
Signature$499
/Project
- Brand strategy
- 8 web pages
- Visual identity
- 3 revisions
- Prototype
- Responsive layouts
- Design system
- Figma files
- UX design
- 7–10 day delivery
( FAQ )
Frequently Asked Questions
Most brand and site engagements run 6–12 weeks from kickoff to launch. Retainers keep a steady lane open for ongoing product and campaign work.
Yes when the brief benefits from one system. Identity, UI, and build can share a single cadence so decisions stay aligned and handoffs stay short.
We lock direction early, then refine within that frame. Each milestone includes a clear revision pass so feedback stays focused and timelines stay honest.
Often. Many teams keep Norio on retainer for iteration, campaigns, and design-system care after the first release ships.
Share the brief, timeline, and what success looks like. We’ll reply with fit, scope options, and a proposed next step — usually within a few business days.
( On My Mind )
Thoughts & Ideas
We cut the noise and keep the signal — sharp strategy, refined craft, and work that still holds as teams and products grow.
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Read Article
Why I start with purpose, audience, and positioning before shaping a brand’s visual identity.
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How typography, color, and imagery help a brand feel distinctive, meaningful, and human.
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The small UI decisions I use to make digital products clearer, more intuitive, and easier to use.
