( 01 )
One family
Hero, product, and legal share one face. Campaigns do not get a second display type.
Norio Studio
Brief
Northline needed a mark that would hold a homepage, a campaign, and a year of live issues. We wrote the decision first — then the file the next designer can still ship.
Northline
01
( Surfaces )
02
( The mark )
( 01 )
Hero, product, and legal share one face. Campaigns do not get a second display type.
( 02 )
Campaign color sits on the ramp. It does not rewrite ink or surface.
( 03 )
A designer who was not in the room can still ship an issue on-brand.
03
( In the file )
04
( Desk )
“We've worked with several agencies before, but Norio truly stood out. Their blend of sharp strategy and refined design gave our brand a digital presence that finally matches the quality of our product.”
“Norio didn’t just redesign the site — they rebuilt how we talk about the work. Every page feels considered, and the launch put us in rooms we used to only watch from the outside.”
“We came in with a product that worked and a story that didn’t. Their team tightened both — identity, web, and motion landing as one system our team can actually keep shipping.”
Amara Cole · Creative Director, Northline
05
( What held )
18
Design files
12
Surfaces
24wk
Cadence