( Team Leader )
Leslie Alexander
Brand Strategist
Leslie holds identity and messaging in the same queue as the site. She writes the first system a team actually ships — type, color, and voice that survive a campaign year and a retainer. Brand and web do not get a second translation at handoff.
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( Base )
Toronto · 101 Richmond Street East
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( Seat )
Full-time · Brand + web queue
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( Since )
Joined 2019 · studio desk
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( Mail )
leslie@norio.studio
( Network )
02
( Practice )
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Identity systems
Marks, type, and color that hold across site, product, and campaign.
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Messaging
A voice tight enough to brief from, open enough to grow with the work.
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Shared cadence
Brand and web sit in one queue so decisions stay aligned through launch.
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Build handoff
Tokens and notes the build team can ship without a second translation.
03
( Selected work )
More of the team
04
( Studio )
