01 · Brief
Surfaces you already have, who decides, and the deadline. A short brief is enough to start.
( Service 02 )
Visual systems.
Type, color, and layout written as one file — so a homepage, a campaign, and a one‑line email stay in the same voice.
( Cadence )
8–12 weeks
( File )
Figma + tokens
( Studio )
Toronto
( Team )
Two designers
( Scope )
Type, color, layout
( Handoff )
Live library
( What we hold )
A system that only works in the pitch file is decoration. We write rules a designer who was not in the room can still ship on-brand.
02
(Visual systems)
What ships in the file.
Not a moodboard. A working kit: type, color, grid, and the lockups a campaign actually uses.
- Type ramp and pairing notes
- Color tokens with jobs, not palettes
- Grid, crop, and lockup rules
- Component kit in Figma
- Campaign kits that reuse the same file
- Motion and still rules for launch
03
(Cadence)
02 · Type
One family, sized for hero, product, and legal. Campaigns do not get a second display face.
03 · Color
A ramp with jobs: surface, ink, accent. Campaign color is a guest — it does not rewrite the file.
04 · Handoff
Live library, tokens, and a short rule sheet so the next designer can ship without a call.
04
(How it holds)
( 01 )
Type that travels
One family sized for hero, product, and legal. Campaigns do not get a second display face.
( 02 )
Color with a job
Surface, ink, accent. A campaign color is a guest — it does not rewrite the ramp.
( 03 )
Layout as a kit
Grids, modules, and crop rules so a designer who was not in the room can still ship on-brand.
05
(Questions)
Type ramp, color tokens with jobs, grid and crop rules, a Figma kit, and a short sheet for campaigns and motion.
Yes — we map the system onto the surfaces you already ship, then harden tokens and lockups so the live product and the next campaign share one file.
Campaign color and art are guests. The ramp, type, and crop rules stay; kits and motion notes show how to extend without rewriting the source file.
Send the surfaces you already have.
A homepage, a deck, a product screen. We will tell you if a system is the right next file — or if strategy still has to come first.
Start a brief